Blog
Notes from the team
Thoughts on marketing technology, engineering and building products.
Marketing
Why first-party conversion signals matter
Browsers and privacy rules keep reducing what ad platforms can see. Here is why sending your own conversion signals is becoming the default.
EngineeringFinding N+1 queries before your users do
N+1 queries pass every test and still slow production to a crawl. How to spot them and what to do about them.
ProductA calmer way to ship WordPress plugins
Releasing to WordPress.org means SVN, tags and a readme that must be exactly right. Here is how we think the workflow should feel.